What I can help with:
Pain points ❯
❯ Pain-free solution
If you’re feeling overwhelmed or not getting results from your website or social media, I simplify it and give you a clear, practical plan. I create the strategy, messaging and next steps – and if you want hands-on support, I can also write the copy, set up your accounts, build your WordPress site, and train you to use social media and AI tools with confidence.
How I work
Listen
I start by listening to you tell me about your business, your audience and what you want to achieve. That way we focus on the things that will make the biggest difference.
Simplify the plan
From learning about your business and your key goals, I develop a clear, realistic plan you can actually follow. You’ll know what to do next (and what to ignore).
Deliver consistently
Then we put the plan into action with steady, on-brand content, campaigns, or practical improvements to your website or socials. Keeping it simple and consistent – work that supports your goals.
Measure & improve
We track what’s working, adjust what isn’t, and keep improving over time. You get clear next steps, so results keep moving in the right direction.
Why work with me
Built for small budgets
I focus on smart priorities, not expensive extras. You get practical support that creates a visible difference.
Plain English
No jargon, no waffle, no overwhelm. Just clear steps you can take immediately.
Flexible
You can choose strategy, delivery, coaching or a mix of all three. We pick what will move the needle fastest for you.
Measured outcomes
We set clear goals and simple KPIs from the start. Then we keep monitoring and reporting: what’s working, what’s next, and why.
The Process
Discover
We get clear on your goals, your audience, and what you already have in place. I review what’s working and what’s getting in the way.
Plan
I create a simple plan that fits your time, budget, and confidence level. You’ll know exactly what to focus on first.
Deliver
We bring the plan to life — with content direction, campaign support, account set-up, training, or a simple WordPress website build. Everything is designed to be usable straight away.
Measure
We check progress against the goals and refine from there. You leave with clear next steps and a plan you can keep implementing.
Services at a glance
Instagram Strategy & Coaching:
audits, strategy, content plans, hooks, CTAs, keywords.
Social Media Management:
posting, engagement and reporting for Instagram, Facebook and LinkedIn.
Websites:
done for you fast – clear WordPress builds with on-page SEO.
Marketing Strategy:
simple plans with goals, audience, channels and KPIs.
Copywriting & SEO:
website copy, landing pages, emails and captions.
AI:
I’ll show you how to use AI for your business and write prompts that actually work.
Testimonials
“I contacted Catherine to help me create a website for my art business after doing an earlier Instagram marketing course with her. I found her way of teaching easy to understand and she was generous with her time and knowledge. Anything to do with websites and computers are a bit of a challenge for me so I asked for a basic website I could learn to “drive” quickly and update photos etc with ease. I also needed it to have the potential to expand as my confidence in running it grew. Her guidance and professionalism were invaluable and much appreciated. I have no hesitation in recommending Catherine.I have no hesitation in recommending Catherine.”
Lyndy Wilson
Contemporary Artist, New Zealand lyndywilson.co.nz
“Catherine is an amazing asset for anyone that’s searching for a social media specialist with exceptional aptitude. She has delivered great results for our brand engagement, extremely proactive and professional. Works seamlessly with our team and is always searching for further success.”
Rizbie Yunus
Catherine has provided me with valuable, specific, timely and insightful advice and content for my online marketing and branding. She brings professional experience and perspective to an area – that of online promotional strategies for musical artists – that is characterised by operators who claim experience and skill that they cannot deliver. Catherine is highly recommended by me.
Trevor F
composer and producer DateMonthYear
I cannot thank Catherine enough for the professional and thorough service that she provided. She was very easy to work with and made lots of suggestions as to how could improve my FB and Instagram accounts. She provided the photos and re-wrote my information to make it readable on the FB and Instagram accounts. I have a great appreciation of the professionalism and time that Catherine spent with me. I would highly recommend her services!!
Diane Worfolk
The Reflexology Room
Catherine presented as a guest speaker at our Adult Evening Class and helped us understand social media analytics and hashtags, amongst other things. Her knowledge of the subject was evident and she was able to provide insights into a number of things that we, as business owners coming to grips with social media, found invaluable. I would highly recommend ‘Ask Catherine’ for any business owner seeking to better understand the fast-paced world of social media.
Grere Coutie
Tutor, (Building Your Brand With Social Media) Adult and Community Learning, Fraser High School (LinkedIn)
For the release of my album AWA I asked Catherine to help me with marketing and communications. She assisted me in the redevelopment of my website and advised appropriate social media engagement. After six months the results are very encouraging: huge growth of my fanbase on social media and a measurable brand recognition. Because of this, I am now able to proceed with exciting collaborative international projects. Highly recommended!
Maciek Hrybowicz
Musician & Music Producer at maciekmusic.com
Catherine recently tutored me on Instagram and how to better utilise Facebook for marketing purposes. The 2 hour session covered how to build a musical following on Instagram while gaining insights into my audiences. Catherine taught me how to maximise my personal Facebook and business page for best exposure and strategies on timing and content, for more effective engagement with my online audience. In only a few weeks, my following is increasing on Instagram and this will offer more interest and support during upcoming tours.
Nicky Moran
Itinerant Gospel musician, Singer/songwriter nickymoran.com
Catherine manages our branch Facebook page and we have been able to provide news to our wider community through this channel, increased our followers and increased our general interaction with people with diabetes in the Waikato.
Murray Dear
CHAIR, DIABETES NZ WAIKATO BRANCH